BRISTOW GLOBAL MEDIA INC. BREAKS INTO LIVE EVENT BUSINESS IN A STRATEGIC PARTNERSHIP WITH ENT! MARKETING
BGM and ENT! Team Up to Produce Tragically Hip Tribute Concert and a Series of Live Events During Country Music Week in London, Ontario September 8-11
TORONTO, CANADA – September 2, 2016 – Leading global content creation company Bristow Global Media Inc. (BGM) and full-service entertainment and music marketing agency ENT! Marketing have joined forces to serve the rapid demand in growth for live event experiences in the marketplace. The new division BGM Live will create and produce powerful brand experiences with content streams in the live entertainment space. Already leaders in creating seamless and inventive brand experiences in linear and non-linear programming, this new partnership initiative signals another division for the fast-growing media company. Claire Adams will be the live event executive for BGM Live under this new strategic partnership.
BGM Live will offer clients exclusive and turnkey branding opportunities by producing, programming and distributing content from exclusive live events. The partnership already successfully co-produced Google Play Live at the 2016 JUNO Awards and is producing the upcoming Tragically Hip Tribute free concert on Friday, September 9 in London, Ontario in association with Tourism London, as well as a series of outdoor live events during Country Music Week (September 8-11). Stay tuned for more details about the forthcoming weekend events.
“This is a very exciting move for BGM as we continue to position the company to successfully meet the growing content needs of our clients and consumers,” said Julie Bristow, President & CEO, Bristow Global Media Inc. “With the launch of this new division, we are bringing the combined strengths of our two companies to create best-in-class live events. Our linear and non-linear content creation expertise, paired with ENT! Marketing’s ability to create innovative programs that connect big brands with their customers through entertainment properties, makes this a unique partnership in the branded content business.”
“We have a deep understanding of how and why brands are looking for new ways to attract and connect with consumers,” said Libby Biason, Head of Strategy and Principal, ENT! Marketing. “Through this exciting partnership with BGM, we will be able to offer clients new and innovative approaches to break through the cluttered multimedia landscape and create content that is curated for brands and engaging their consumers in a meaningful way.”
Since its inception, BGM has been at the forefront of creating stimulating branded content. BGM’s commitment to brand-driven content on linear and non-linear platforms has attracted interest and successful partnerships with high-profile brands such as Wal-Mart, LG Electronics and Ancestry.com. The company has strong experience producing successful non-linear brand powered content, most recently a national consumer-facing ambassadorship content strategy for LG, and an integrated content campaign with Motrin.
ENT! Marketing creates innovative marketing platforms through the strategic use of music and entertainment properties and proprietary events. An industry pacesetter, ENT’s clients include Visa Infinite, Google PlayMusic, Canadian Music Week, Pringles and Bell Mobility.
About Bristow Global Media Inc. (BGM) Bristow Global Media Inc. (BGM) is a Toronto-based content creation company, specializing in creating multi-platform content across all genres, including scripted, lifestyle, reality, documentary and sports. The company was launched in 2013 by leading broadcast executive and producer Julie Bristow, whose 20-year career at the CBC included the creation of award-winning entertainment divisions, the launch of national digital media platforms and the stewardship of iconic sports brands. BGM boasts a successful roster of linear and non-linear content, including: NHL Revealed: A Season Like No Other (CBC, NBCSN, Rogers), Pressure Cooker (W Network), Hockey Wives (W Network),Canada: The Story of US (CBC), Canadian Country Music Association’s CCMA Awards (CBC and CMT), Pardon My French (YouTube) and YTV’s daily interstitial brand-driven content. In addition, BGM is partnered with Jamie Oliver’s Fresh One Productions in the UK for content development.
About ENT! Marketing Ent! is a specialized music marketing agency and partner to the music community that focuses on creating accessible opportunities for brands. We connect brands to their consumers through immersive experiences that produce powerful results. As a full service boutique entertainment marketing agency, ent!’s services include strategy and planning, brand / consumer / music alignment, music and lifestyle promotions, property development, live events, and content creation.
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