Kin Community Signs W Network Stars to Join Kin Canada’s Talent Roster

Kin Community Signs W Network Stars to Join Kin Canada’s Talent Roster

News, Press Release

Kin Community Signs W Network Stars to Join Kin Canada’s Talent Roster

  • Hockey Wives’ star Maripier Morin and Game of Homes star Cheryl Torrenueva join Kin Canada as their newest creators
  • Kin Canada will oversee the digital strategy of both stars upcoming YouTube channels, Pardon My French with Marpier Morin and Simply Cher Cher with Cheryl Torrenueva

Corus_KIN_WTalentLaunches_PressRelease_May2015_FINAL
(L to R: Maripier Morin from Hockey Wives, and Cheryl Torrenueva from Game of Homes)

(May 5, 2015 – Toronto, Canada)Corus Entertainment and Kin Community announce today that W Network’s Maripier Morin (Hockey Wives) and Cheryl Torrenueva (Game of Homes) have signed on in partnership with Kin Canada to strategize the launch of their YouTube channels, Simply Cher Cher and Pardon My French, marking the first time Corus talent has been signed to Kin Community. Maripier and Cheryl each have a strong social media following across Twitter and Instagram in addition to their large fan base from their popular series on W Network.

“We are thrilled to not only have a business partnership with Corus Entertainment but to have the opportunity to develop their talent’s digital strategies,” said Kin Community’s CEO Michael Wayne. “Both Maripier and Cheryl are exceptional talent and leaders in women’s lifestyle and we are excited to see their television audiences follow them to their social media platforms.”

“Maripier and Cheryl have broken out on social media as unique voices whose popularity extends beyond our hit series Hockey Wives and Game of Homes. Joining Kin, the number one video network in women’s lifestyle, will allow them to reach even more fans with their takes on fashion and design, placing their own unique spin on the subjects which have made them so popular among fans of the series,” said John MacDonald, Vice President, Television, Head of Women and Family, Corus Entertainment.

As the breakout star of W Network’s hit series, Hockey Wives Maripier has proven herself to be far more than simply the right hand partner for Habs’ Left Winger, Brandon Prust. A Revlon model, popular host and successful entrepreneur, Maripier has become a style icon who defines modern glamour for television and magazines.  Her YouTube channel will reflect her life – a light-hearted and beautiful take on the fashion and style hacks that get her through the day as one of Montreal’s most sought after stars.

Maripier’s fashion-centric channel, Pardon My French, will be a fun and relatable Women’s Guide to It Girl Style where Maripier will share her city, her sensibility and her killer closet with her fast-growing legion of fans. Weekly videos will cover everything from interviews with Montreal’s biggest designers, to how to pass off bargain basement for Haute Couture — all done with Maripier’s sparkling charm and humour. Pardon My French is made in partnership with Bristow Global Media Inc. (BGM).

Top designer on Food Network’s Restaurant Impossible and a recent judge on W Network’s Game of Homes, Cheryl Torrenueva, will also launch her YouTube channel with Kin.  Simply Cher Cher will take viewers behind the scenes into her life, inspiring them to modify their hectic lifestyle, and allowing them to spend less time stressing and more time smiling. Cheryl will take the guesswork out of life and will share her easy design, health and beauty tips to help viewers save time, live with purpose and have fun along the way.

Social Media Links:
Twitter: @maripiermorin and @Cher_Torrenueva
Instagram: maripiermorin and cheryltorrenueva
Facebook: Maripier Morin and Cheryl Torrenueva

About Kin Community
Founded in 2007, Kin Community is the global leader in women’s lifestyle, empowering creators across all social media platforms. Based in Santa Monica, CA, Kin is backed by Corus Entertainment, Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico and Emil Capital.

Kin Community is the number one women’s lifestyle network on YouTube, delivering high-quality content across lifestyle verticals including food, health, beauty, parenting, home and entertainment. Kin Community reaches consumers in honest and inspiring ways through world-class original lifestyle video and Emmy award-winning scripted series. In addition, Kin Community incubates new online video talent and produces custom content programs with major brand advertisers. Since 2011, Kin Community has attracted more than 20 million network subscribers and over 4 billion lifetime video views. More information can be found at: www.kincommunity.com.

About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company’s portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing, children’s animation and animation software. Corus’ brands include YTV, TELETOON, ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Historia and Séries+, as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, Rock 101, Country 105, 630 CHED, Fresh Radio, JUMP! 106.9, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.

Follow Corus PR on Twitter @CorusPR
Subscribe to the W Network YouTube channel: YouTube.com/user/OfficialWNetwork
Follow W Network on Twitter @W_Network and Facebook facebook.com/wnetwork
Follow W Dish Facebook, Twitter, Instagram, Pinterest​ and YouTube.

For more information please contact:
Chantelle Siegel
Kin Community
310.367.9560
chantelle.siegel@gmail.com

Danielle Sefton
Corus Entertainment
416.479.6094
danielle.sefton@corusent.com

Owen McCorquodale
Corus Entertainment
416.479.6068
owen.mccorquodale@corusent.com

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